Betfair Has Selected New Digital Ad Agency

07 October 2011
After a flourishing pitch, Betfair an online betting group has selected Karmarama digital advertising agency for handling their customer acquisition marketing. Head of Betfair’s online acquisition department, Ben Carter reveled that Karmarama will be working on mobile, online creative, media and on product development as well.

Campaign Live reports further reveled that, this year in June, Betfair has appointed Big Al’s Creative Emporium after replacing Albion London. They have not taken part in the pitch for the account. Campaign Live reports said that, Recently, Big Al’s Betfair creative featured a Ferrero Rocher advertisement, this ad starred sporting heroes.

In a previous project, the QR codes were placed on the underside of bikinis worn by the beach volleyball players who took part in the London test tournament 2012. When these codes were photographed via smartphone, then the new user is directed to a registration page were new customer of Betfair received free bet.